Performance and Statistics

Easy to comprehend website statistics
and in-depth analysis. In a blink

Quick Summary of

The following table is a detailed and comprehendable summary of the data we've gathered:

Site parameter Current status or value Our findings
Website meta title Parker Ford | Local Hometown Ford Dealer As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 40 characters long.
Website meta description Visit Parker Ford in Murray for a variety of new & used cars cars, parts, service, and financing. We are a full service dealership, ready to meet you and earn your business. The length of the meta description is 173 characters. Google recommends up to around 280-320 characters at the most.
keywords Parker Ford, New, Ford, Murray, KY,42071, new, Ford, car, truck, SUV, for sale, used, buy, lease, sell Meta keywords are no longer a positive ranking factor. It's strange to see them being used and we are not quite sure what to make of this.
Site speed Approximately 9.4682s Load speed is, honestly, not that good. Steps towards improvement need to be taken.
Alexa global rank 5 995 806, as last checked The website's rank is quite poor. Don't worry - Alexa is not the be all, end all of website performance metrics.
Links on homepage Around 105 links This is a normal amount of links.
Backlinks Approx. 3 Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results.
Size of HTML 89.1KB Usually, one would want to keep page load speed at around one second, give or take. As such, this is below expectations.
Server information Server status: online. IP adress for this domain is We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time.

For the Geeks

What, all that information was not enough? You want... more? Right, then. You asked for it.

Website data in-depth

If Alexa does not tell us much about the quality or the audience of a website, knowing the competitors and likely categories of the website does. Let's see if we have anything useful to share.

Site parameter Current status or value Our findings
Relevant categories Regional
North America
United States
Business and Economy
Broadly speaking, the website can be classified into one or all of these categories. It stands to reason that the target audience – and so, most of the visitors – have interest in at least one of these topics.
Relevant websites
These websites seemingly target the same visitors and search results as, as they fall into broadly the same category as the website in question.

Visitor data

The following statistics are provided only as an approximation. We can't guarantee the numbers are absolutely correct, but we do believe they are very much within the ballpark and, as such, can give a pretty good idea about the popularity of this website.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?

Site parameter Current status or value Our findings
Time per visit 2:21 Pretty good for an average time spent, wouldn't you say?

Website responsiveness analysis

  • The homepage takes approximately 9.4682 seconds to load. Usually, one would want to keep page load speed at around one second, give or take. As such, this is below expectations.
  • The HTML code itself is around 89.1 kilobytes in size. Such an amount is nothing to worry about.
  • The homepage contains at least 14 images. This is a great number of images for a homepage, and not too many to impact the load speed of the page negatively.
  • Around 87 server requests have been made before the webpage was fully loaded. This is a very high number and contributes to decreasing website load speed. It's important to lower the number of server requests for noticeable improvement in both load time and, potentially, ranking.

Alexa overview

Alexa, perhaps the oldest ranking system of its sort, bases it's website rating on approximated number of visitors of a specific page. In other words, the more visitors, the higher the global and local ranks. As of recently, Alexa has well over four million websites ranked. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

  • Alexa claims takes up 5 995 806 place globally, among all the indexed websites.
  • The last three months, as updated, has seen this rank change by approximately 195276.

Server in-depth

A server is basically a physical or virtual storage device that holds all the data of a given website, much like a hard drive or an SSD hold your files on your computer. When you navigate to a specific website, your browser contacts the said server and downloads all the necessary data, like HTML and images, so as to display the website on your computer. Databases are also located on the server. Each server has a unique IP address that it's recognized by and contacted through.

  • The server IP address for this domain is
  • Server status: online.

HTTP header, WHOIS entry

Here's a little more technical data that we've managed to acquire:

Header in detail
HTTP/1.1 200 OK
Server: Apache-Coyote/1.1
X-DDC-Arch-Trace: cms_cookie,PostJava,NoCustomMatch,CmsPoolSelector,JavaPoolDRR-la1websol-cms-botpool02,CMSRequestTrace,HttpResponse,CookieSet
Content-Type: text/html;charset=utf-8
Vary: user-agent
Expires: Fri, 22 Dec 2017 15:22:51 GMT
Cache-Control: max-age=0, no-cache, no-store
Pragma: no-cache
Date: Fri, 22 Dec 2017 15:22:51 GMT
Transfer-Encoding:  chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: JSESSIONID=7412E83CC5C8801B802A2970D19F8540; Path=/; HttpOnly
Set-Cookie: searchHistory=%5B%7B%22types%22%3A%5B1%2C2%5D%2C%22timestamp%22%3A1513956171266%7D%5D; Expires=Sun, 21-Jan-2018 15:22:51 GMT; Path=/
Set-Cookie: searchHistory=%5B%7B%22types%22%3A%5B1%2C2%5D%2C%22timestamp%22%3A1513956171277%7D%5D; Expires=Sun, 21-Jan-2018 15:22:51 GMT; Path=/
Set-Cookie: ddcpoolid=DRR-la1websol-cms-botpool02;Path=/;Expires=Fri, 22-Dec-2017 15:27:51 GMT